Research into Similar Products: Artist Websites (Inspirations)

Artist websites are key to helping promote the new release of the artist's album and also giving a space just for that artist to let fans know what they are doing such as when their next tours are. Artist websites also allow fans to buy merchandise from the 'store' and view live videos and a gallery full of images of the artist.

I particularly like Lana Del Rey's official website. The first thing that is seen on the website is an image from the video for the song 'Ultraviolence' with the title of Lana's new album, quickly promoting her new album simply and noticeably.
Right under the text for the new album there are direct links to websites where the album is sold which is extremely smart marketing which is good for fans as they can be directed straight to where they can purchase the album rather than searching around for it. As you scroll down there is a 'news' and a 'live' section full of information for when Lana releases new videos for songs and new tour dates, keeping the fans quickly up to date.
There is also a section called 'music'. This shows the different albums released by Lana and each directly links to a page with the entire album tracklist and a spotify playlist allowing people to easily access the songs. 

 Underneath the 'music' section there is a 'gallery' section which allows fans to view images of Lana Del Rey during the different times of her album releases. There is also a 'live' gallery which features images from live shows and an 'Instagram' section, linking to Lana's Instagram, promoting her own account of which she runs which allows her to give an insight to her life to fans. 

The last thing on the front page of the website is the 'video' section. This shows videos that Lana has released for songs off of her albums and easily allows fans to go to those songs and videos on youtube which also helps promote her new and old album and the artist herself.

Research into Similar Products: Music Video Inspiration/Song Choice

I have decided that I am going to create a music video for my project because of my love for music and the way music videos are filmed/shot, etc and music videos themselves.

I started to look around at artists I would like to use for the music for my video. I have decided I will probably use a Lana Del Rey song because I love her voice, her songs and the style of all of her videos. I will aim to use similar effects in my video as she does in hers.

I screenshotted and saved GIFs of the video Young & Beautiful from The Great Gatsby as it's full of lovely effects and colours.

I love this first long shot of Lana because it brings her into view at the start of the video and allows an audience to feel a sense of mystery as she slowly fades in and then silhouettes of other people fade in after in the background.

I particularly love this shot because it shows the artists face. As this song was written for The Great Gatsby it is very 1920's in the way it is shot and the effects used. I like how Lana's make up is done to create a 1920's effect, as is her hair. I will feature a lead singer in my video as I think it's important to feature them to show the audience what they created.

I love this image because as Lana sings the lyrics of, "I've seen the world lit it up as my stage now", each of the violins are lit up by different coloured lights and for me this is very inspiring and I aim to incorporate this idea into my video if I finally decide to use this song.

This GIF of the video also shows the effects I would like to use in my music video and I like the movements and actions that the artist is doing and may think about actions like these when doing my music video.

I think that this song has a high possibility of being the one I would like to use due to the fact that is it so beautiful and if I was to do this song I would incorporate a 1920's theme into it.