Drafting & Planning: Effects

I have used many different effects in my music video and below are some examples.
I have used an effect for the first two screenshots called 'Grey scale Half and Half'. I really love this effect as it makes the clips look nice and pleasing but makes them look a bit dull and bland which I like as it shows that my actress is sad and missing something from her life (her boyfriend). It makes the world in the clips seem darker and boring like her life is boring now compared to her past.

I have also edited the clip of my actress spinning around. I have turned the brightness up on this clip to make the clip lighter and my actress seem happier.
I have also added the effects, 'Gamma' and 'Diffuse Glow' as shown below as I feel that these add brightness to my clip and make it look nice and unique and different from the first time I have used this clip earlier in my music video.

Target Audience: Response to Footage

I have posted my footage of my actress with the projector flashing images onto her and asked for responses. I have received responses from my friend and she has said that this footage is good and fits with the idea of my music video.
I'm really glad that I got these kind responses as I love this footage and will definitely be using it in my final music video.

Drafting & Planning: Powerpoint of Images

Below is a powerpoint which has a collection of photos of my actress and her boyfriend for my music video. I have used this powerpoint during a scene where my actress is in front of a white board and a projector is projecting these images onto her. I love this idea and the clips I have shot using this powerpoint and am happy with the results.

A2 Media Images for Project Powerpooint from meganmailixo

Target Audience: Response to Footage

I asked my friend to comment on two of my clips for my music video. She gave good feedback and there was nothing major that could be improved in these clips so I am really happy with them and will use them in my final music video.

Research into Similar Products / Drafting & Planning: Footage

I have again looked at Lana Del Rey's music video 'Summertime Sadness' for inspiration. I have filmed my own footage that is similar to the first gif of the girl spinning but mine is faster and has a colour wash of light pink over it. Shortly after filming my own clip of this I found this one in Del Rey's video and this inspired me to play around with more effects with my own clip or perhaps slow it down so that it isn't so quick.
I also discovered that Del Rey had filmed a clip for her music video where she is standing against a wall and a projector is over her showing images. I have filmed similar clips to this one and again, found this in her music video shortly after. This also inspired me to again play around with more effects, facial expressions and body positioning/blocking.
I'm really happy with my own clips and think they turned out good so I will definitely use them all in my music video but will edit and cut them down to where I want to use them.

Del Rey's Video:

My Clip:

Del Rey's Video:

My Clips:

Research into Similar Products / Drafting & Planning: Effects

After watching Lana Del Rey's 'Summertime Sadness' music video I fell in love with the effects used in it. 

In this video I have found that effects such as 'Old Film', Colour Washes and 'Film Burns' have been used. These effects make the music video looks vintage and nostalgic. The 'Film Burns' create a flame like effects that flashes across the video or appears in certain places in the video and this makes the video more exciting and aesthetically pleasing. 'Film Burns' also make the music video seem like an old tape that has been played over and over which I adore. The 'Old Film' effect provides 'noise' and 'scratches' over the video which emphasizes the old and nostalgic feeling and also makes the video seem as though it was filmed with a really old camera on a tape.

After feeling inspired by this music video I decided to incorporate 'film burns' and 'old film' and colour washes into my footage for my music video. I have not used the effects as heavily as they are used in Summertime Sadness but I am really happy with the way I have used them and the footage below I will definitely be using in my music video as I feel I have edited effectively by using these effects and they create a nostalgic feel which is what I am aiming for in the happier times for my actress featured in my music video.

Research into Similar Products: Music Video's Beginnings and Endings

I have decided to research into music videos beginnings and endings so that I have a wider knowledge of them and how they start and end so when I come to do my own music video I'll know which of my footage fits best at the start and the end.

I looked at Lana Del Rey's 'Shades of Cool'. I love this entire video but focused mainly on the start and the end. The music video begins with a male character, there are no fade ins, it starts straight away with smooth and clean camerawork. The camera in this is slightly canted which creates a dazed or confused effect. An extreme close up is also used which reveals that there is a real sense of emotion from the character rather than the rest of the surroundings or anything else in the video - it makes us focus on him. There is also a blue lighting effect used which makes the start seem dreary and perhaps slightly sad but also fits with the name of the music video as blue is a cool shade. I love this beginning as it goes straight into the video and doesn't give a lot of detail away.

I also looked at the ending of 'Shades of Cool'. The ending shows Del Rey and the male character dancing until she falls on the floor in a state of happiness and deliriousness. I love this as the camera is straight and follows them dancing until Del Rey falls then the camera pans down and follows her but seems slightly shaky emphasizing Del Rey feelings. I particularly like this ending as she falls on the floor its like a final movement like the ending of the video.

I have filmed some footage of my actress on the floor closing her eyes which will be used at the end of my music video to emphasize the ending and it also finalizes the breakup in my music video.