Research into Similar Products: Music Video's Beginnings and Endings

I have decided to research into music videos beginnings and endings so that I have a wider knowledge of them and how they start and end so when I come to do my own music video I'll know which of my footage fits best at the start and the end.

I looked at Lana Del Rey's 'Shades of Cool'. I love this entire video but focused mainly on the start and the end. The music video begins with a male character, there are no fade ins, it starts straight away with smooth and clean camerawork. The camera in this is slightly canted which creates a dazed or confused effect. An extreme close up is also used which reveals that there is a real sense of emotion from the character rather than the rest of the surroundings or anything else in the video - it makes us focus on him. There is also a blue lighting effect used which makes the start seem dreary and perhaps slightly sad but also fits with the name of the music video as blue is a cool shade. I love this beginning as it goes straight into the video and doesn't give a lot of detail away.

I also looked at the ending of 'Shades of Cool'. The ending shows Del Rey and the male character dancing until she falls on the floor in a state of happiness and deliriousness. I love this as the camera is straight and follows them dancing until Del Rey falls then the camera pans down and follows her but seems slightly shaky emphasizing Del Rey feelings. I particularly like this ending as she falls on the floor its like a final movement like the ending of the video.

I have filmed some footage of my actress on the floor closing her eyes which will be used at the end of my music video to emphasize the ending and it also finalizes the breakup in my music video.