Saturday, 10 October 2015

Target Audience: Lana Del Rey's Audience and Mine

Target audience is extremely important when it comes to creating a music video. I searched around for Lana Del Rey's target audience as her audience is my ideal target audience.
By researching I found out that Del Rey's target audience is 17 - 28 but it often ranges between 14 - 17 up to 28. Del Rey's audience does not just consist of young females but also males. The audience numbers are equally spread between both genders.
Ideally, I would like the same target audience. Del Rey appeals to her audience through many ways such as her songs. Her songs often feature the story of a girl falling in love with the wrong man or something has gone wrong in the relationship. Del Rey is also very stylish and abstract so my music video would have to have a similar sense to it.

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